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Monday, April 16, 2018

Expo 2020 Dubai unveils PepsiCo as premier partner

Expo 2020 Dubai unveils PepsiCo as premier partner
Image Credit: Pankaj Sharma/Gulf News Dubai: Expo 2020 Dubai on Monday announced PepsiCo will be the 10th of its 12 premier partners. Under the agreement, PepsiCo will market joint-branded snacks and beverages, bearing both Expo 2020 Dubai logos and PepsiCo’s product logos, in key markets both internationally and locally. The firm’s Middle East & North Africa (Mena) president, Omar Farid, added that new products would be developed specifically for the Expo. Neither Expo 2020 Dubai nor PepsiCo would reveal the value of the deal, with PepsiCo global chair Indra Nooyi light-heartedly responding, “That’s for us to know and you to guess,” in response to a Gulf News question at a press conference following the signing ceremony. Instead, both parties preferred to talk of an alignment of purpose between Expo and PepsiCo, with Reem Al Hashemi, UAE Minister of State for International Cooperation and Director-General of Expo 2020 Dubai, praising PepsiCo’s ‘Performance With Purpose’ programme as a model that matched the Expo’s vision and themes of sustainability, mobility and innovation.
“With PepsiCo and Expo 2020, we’re aligned across the board,” Al Hashemi said. “It is not so casual to find corporates that also have such a strong commitment with aligning themselves to making this planet a better place, and so we’ve searched diligently to find that type of alignment so that when we do have a partnership deal, the issue isn’t so much the dollar figure, it’s the kind of impact you can create.” Nooyi highlighted PepsiCo’s efforts in water conservation, for which it won the Stockholm Industry Water Award in 2012; the use of electric and hybrid vehicles to reduce carbon footprint; and its efforts to reduce the use of plastics in its packaging and to increase re-use and recycling. She said PepsiCo would be showcasing its reusable Drinkfinity bottle at Expo 2020. “We’re in advanced testing in Brazil and the United States — it’s actually launched in Brazil. Interestingly, it’s got great trial — the big issue is people don’t want to wash the bottle. We have to stay with it so that people actually get into the habit of washing the bottle and create a culture of reusing the bottle.”
She noted such efforts to change consumer behaviour often foundered, but added, “You have to stick with it. That’s the key thing. Very often we try to do something and then, in two or three quarters, we tend to give up because it’s just hard to do it — it costs money, it takes time. But with Drinkfinity now we’ve stuck with it for at least two years and we are determined. We think it’s a good idea. We want to make sure that we take the time and the energy the effort and investment to actually change consumer perceptions.” Nooyi said PepsiCo would also be using its Expo involvement to find new ideas for sustainable growth. “The great thing about Expo of the kind that’s being planned in Dubai is that we’re going to see so many ideas coming not just from the Dubai pavilions but from the other countries. I think we’re going to be a student of what’s being suggested in the pavilions of other countries.” Picked :

Trump defends ‘mission accomplished’ tweets

Trump defends ‘mission accomplished’ tweets 

WASHINGTON: US President Donald Trump said on Sunday that he correctly used the term “mission accomplished” to describe Friday night’s missile strike in Syria. In an earlier statement, Trump also defended the combined US, French and British strikes on three targets in Syria, saying that they were in response to an alleged chemical weapons attack on civilians in a Damascus suburb. “The Syrian raid was so perfectly carried out, with such precision, that the only way the Fake News Media could demean was by my use of the term ‘Mission Accomplished’,” he tweeted on Sunday. “I knew they would seize on this but felt it is such a great Military term, it should be brought back. Use often!”
On Saturday, Trump said that the strikes were “perfectly executed”. “Thank you to France and the United Kingdom for their wisdom and the power of their fine Military. Could not have had a better result. Mission Accomplished,” he tweeted. The term “mission accomplished” because controversial in America after former Republican President George W. Bush used it to declare victory in Iraq, although the war dragged on for years several years after that declaration. Trump said on Friday that the US was “prepared to sustain this response until the Syrian regime stops its use of prohibited chemical agents”. On Capitol Hill, Democrats blasted President Trump for circumventing Congress, calling the strikes “unconstitutional” while most Republicans applauded the move. “Today, it’s a strike on Syria — what’s going to stop him from bombing Iran or North Korea next?” asked Senator Tim Kaine, a Virginia Democrat. House Minority Leader Nancy Pelosi, a California Dem¬o¬crat., said Trump must present a more comprehensive strategy on Syria to Congress and seek lawmakers’ approval. Senate Minority Leader Chuck Schumer said the Trump “administration has to be careful about not getting us into a greater and more involved war in Syria.”
But House Speaker Paul Ryan, a Republican, praised the action. “The United States has taken a decisive action in coordination with our allies … Assad’s barbaric use of chemical weapons cannot go unanswered,” he said. Senate Majority Leader Mitch McConnell, also a Repub¬lican, said he supports “both the action and the objective.” “I applaud the president for taking military action against the Assad regime for its latest use of chemical weapons, and for signaling his resolve to do so again if these heinous attacks continue,” said Senator John McCain, another Republican who heads the Senate Armed Services Committee.
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